The final days of a transfer window are always a whirlwind of rumors, negotiations, and high-pressure decisions. For a young footballer, it can be a particularly nerve-wracking time, as your future can change in an instant.
For Newcastle United’s William Osula, the last transfer window was exactly that kind of rollercoaster.
It was a period that came very close to ending with him leaving the club, but a firm decision from manager Eddie Howe has now put him in the spotlight for all the right reasons.
The story begins with a moment that hinted at some frustration. After scoring a goal against Liverpool just before the window closed, Osula made a hand gesture in front of his face, often interpreted as “you can’t see me.”
Many believed this was a message aimed at the coaching staff, a small sign that the young striker was eager for more playing time and felt his talents were being overlooked.
It was a clear signal that he was not content to spend another season mainly on the substitutes’ bench.
He is an ambitious player, and at one point, his representatives were actively exploring options, with German clubs Eintracht Frankfurt and Bayer Leverkusen showing serious interest in taking him on loan.
The situation reached a critical point on deadline day. A move to Eintracht Frankfurt was on the table, but the deal hit a snag.

The German club was unwilling to agree to an obligation to buy the player at the end of the loan spell.
In today’s football world, where Financial Fair Play rules (often called PSR) put huge pressure on clubs to balance their books, it would have been easy for Newcastle to accept any deal that brought in some immediate money.
But Eddie Howe did something different. He thought about the football first. He calmly pulled the plug on the transfer, insisting that Osula was needed at Newcastle for squad depth and cover. It was a decision based on the team’s sporting needs, not just its financial ones.
This decision has already started to pay off. In Newcastle’s recent Carabao Cup match against Bradford City, Osula was given a chance to start, and he grabbed the opportunity with both hands.
He scored two goals, one in each half, and was a major reason the team secured a comfortable victory and a place in the next round.
It was the kind of performance that lifts a player’s confidence and proves a manager’s faith correct. The goals were a direct reward for Howe’s decision to keep him at the club.
So, what changed? According to the manager, the key was open and honest communication. Howe revealed that he had important talks with Osula towards the end of the transfer window.
The young Dane expressed his ambition and his desire to play more frequently. Instead of seeing this as a problem, Howe saw it as a positive. He responded by promising the player more opportunities to prove himself.
This show of faith has transformed Osula’s situation. He has become more focused in training, and his performances on the pitch are now doing the talking for him.
He is currently the team’s top scorer, a statistic that speaks volumes about his impact.
When asked if Osula’s performance against Bradford could earn him a starting spot in the important upcoming Premier League game against Arsenal, Howe was very positive.
He said the striker has “done himself no harm” and that the brace “will do him the world of good.” Most importantly, he confirmed that Osula will be “very much in the forefront of my thoughts” when selecting the team.
This is a dramatic shift from a player who was almost sold to being a genuine contender to lead the line against one of the league’s best teams.
The story of William Osula is a good reminder that sometimes the best transfers are the ones you don’t make. Eddie Howe’s patience and his focus on the human element of management having a conversation and showing trust have unlocked a player’s potential.
For Osula, the gesture after the Liverpool goal was a cry for opportunity. Now, thanks to his own hard work and his manager’s belief, everyone can see exactly what he is capable of.