Richard Keys gets it wrong with Newcastle United ownership verdict again – ‘They’d lost interest’

Richard Keys, the former Sky Sports presenter, has once again sparked controversy with his latest take on Newcastle United, this time following the Magpies’ triumphant Carabao Cup victory at Wembley Stadium.

Known for his polarizing opinions, Keys has previously suggested that Newcastle’s northern location was a hindrance and even proposed relocating the club’s operations to London. Last March, he questioned Eddie Howe’s ability to take the club to the next level, stating, “I was never convinced that Howe was the right man for Newcastle.

He restored pride and belief, but it’s time for change if they want to push on.” His latest comments, however, have drawn criticism for their lack of understanding of the club’s current trajectory and the realities of modern football.

Keys’ assertion that Newcastle’s owners, the Public Investment Fund (PIF), have lost interest in the project is far from the truth. Since acquiring the club in 2021, PIF has been steadfast in its commitment to transforming Newcastle into one of the world’s elite football clubs.

Their vision includes challenging for the Premier League title, competing in the Champions League, and establishing the Magpies as a global force. Under their ownership, Newcastle has avoided relegation, reached two Carabao Cup finals—winning one last week—and secured a place in the Champions League.

These achievements have reignited hope and belief among the fanbase, a stark contrast to the stagnation experienced under previous owner Mike Ashley.

The suggestion that PIF’s focus has shifted away from Newcastle due to their investments in other sports and entertainment ventures, such as boxing, football matches, and tennis in Saudi Arabia, is misguided.

While these initiatives have expanded the group’s portfolio, they have not detracted from their commitment to Newcastle United. The club has secured lucrative sponsorship deals, developed new fan engagement projects like the STACK fanzone, and continued to support Eddie Howe and his staff. Keys’ claim that the owners have lost interest ignores the significant progress made in a relatively short period.

One of the key factors behind Newcastle’s measured approach in the transfer market is Financial Fair Play (FFP) regulations. Unlike Manchester City, who benefited from a different financial landscape during their rise, Newcastle must navigate strict FFP rules that limit their spending.

This has necessitated a focus on increasing revenue streams before making significant investments in the squad. While this approach has tested the patience of some fans, it reflects the club’s long-term strategy for sustainable growth.

The expectation is that this summer will see increased investment in the squad, not as a reaction to the Carabao Cup win but as part of a carefully planned progression.

Chairman Yasir Al-Rumayyan’s presence on the Wembley pitch after the final sent a powerful message to the football world. Holding up one finger, he declared, “That’s the first, and it’s not going to be the last.” This statement underscores the owners’ ambition and commitment to building a legacy of success at Newcastle.

While his appearance may have raised eyebrows, it was a clear indication that the club’s leadership is fully invested in the project.

Comparing Newcastle’s journey to Manchester City’s rise provides further context. It took City three seasons to win their first piece of silverware, the FA Cup, after their takeover. Given the challenges Newcastle has faced, including FFP constraints and the need to rebuild from the ground up, their Carabao Cup triumph is a significant milestone. The club is on track to achieve its long-term goals, and the owners’ dedication remains unwavering.

For Newcastle fans, the Carabao Cup victory is more than just a trophy; it’s a symbol of the club’s resurgence and a sign of things to come. The narrative that the owners have lost interest is not only inaccurate but also dismissive of the progress made under their stewardship.

As the Magpies continue to build on this success, the future looks brighter than ever, with the promise of more silverware and memorable moments on the horizon. Richard Keys’ take may generate headlines, but it fails to capture the true essence of Newcastle United’s journey under their ambitious ownership.