Newcastle United could soon be back on screens around the world but this time, not through Amazon Prime. The Magpies, who once opened their doors for an exclusive behind-the-scenes documentary, might now be heading for a Netflix debut.
Yet, unlike the previous Amazon series, which focused on life inside the club, this potential Netflix appearance has nothing to do with cameras following players through the corridors of St James’ Park.
Instead, it’s all about their growing presence in Europe’s biggest competition the UEFA Champions League.
When the PIF-led consortium took over Newcastle United, few could have imagined how quickly the club would rise back to prominence.
In their first full season under new ownership, Eddie Howe guided the team to the Carabao Cup final and secured Champions League qualification, achievements that were documented in Amazon’s “We Are Newcastle United.”
The series gave supporters a glimpse into the hard work, emotion, and ambition driving the club’s revival. It also helped to expand Newcastle’s global audience, proving that football stories from the North East can captivate fans everywhere.
Now, a new chapter could be written on a different streaming platform. Netflix a global entertainment giant known more for dramas and documentaries than live sports is reportedly preparing to enter the football broadcasting world.

According to The Times, Netflix is exploring the possibility of bidding for Champions League broadcasting rights, a move that could reshape how fans watch Europe’s most prestigious club competition.
UEFA is expected to alter how they distribute broadcast packages starting from the 2027/28 season. The new structure could be worth as much as £4.4 billion, as streaming services and traditional broadcasters battle for the rights.
If Netflix’s bid succeeds, the platform would stream one Champions League game per round, much like Amazon Prime’s current setup.
For Newcastle United, that could mean their matches perhaps under the lights at St James’ Park or in iconic European stadiums being showcased to Netflix’s hundreds of millions of global subscribers.
For fans, the prospect is huge. Netflix entering live football would open the Champions League to a broader, more casual audience.
It would also represent another milestone in Newcastle’s return to the elite level, with the club’s success on the pitch directly influencing their visibility around the world.
If the Magpies continue to qualify for the competition, it would not only strengthen their brand but also boost their financial standing under UEFA’s lucrative prize and media revenue structure.
This wouldn’t be the first time Newcastle’s story connects with streaming culture. Their Amazon Prime series painted the club in a positive light, contrasting sharply with how their North East rivals were portrayed on Netflix.
Sunderland’s “Sunderland ’Til I Die,” while widely acclaimed, unintentionally became a symbol of the club’s decline.
The show captured the heartbreak of relegations, financial instability, and frustration among supporters as Sunderland slipped into League One. While it earned sympathy from neutrals, Newcastle fans saw it as an opportunity for banter.
Chants of “we saw you crying on Netflix” echoed around the Stadium of Light during the FA Cup clash in January 2024, a reminder that football rivalries often find their way into every arena even streaming platforms.
With Sunderland now back in the Premier League, the Tyne-Wear derby will return this season, reigniting one of English football’s fiercest rivalries.
The two clubs will meet again in December at the Stadium of Light, with the return leg at St James’ Park scheduled for March 2026.
The atmosphere is expected to be electric, and one can only imagine how many more memes, moments, and viral clips will emerge when the North East’s pride is once again on the line.
For Newcastle, though, the focus remains on growth and ambition. The possibility of Netflix showing their Champions League games aligns with the club’s larger goal to establish themselves as a global powerhouse.
Their transformation under Eddie Howe has been remarkable, combining smart recruitment with an attacking style of play that has reignited belief among fans.
Stars like Bruno Guimarães, Alexander Isak, and Nick Woltemade have helped turn Newcastle into one of the most watchable sides in the Premier League.
The club’s rise has also caught the attention of brands and broadcasters alike. A potential £4.4 billion deal for Champions League rights shows just how valuable football content has become in the streaming age.
Platforms like Netflix, once hesitant to enter live sports, now see it as the next great frontier for subscriber growth. And for Newcastle United, this evolution could bring even greater exposure not through a scripted documentary this time, but through the raw drama of live football itself.
Whether or not Netflix’s bid succeeds, one thing is clear: Newcastle’s story is far from finished. From being documentary subjects to possibly featuring in one of the world’s most-watched sporting competitions, their journey reflects modern football’s changing landscape one where entertainment, storytelling, and sport now blend seamlessly.
For the Toon Army, the idea of seeing their club streamed on Netflix during a Champions League night isn’t just exciting it’s proof that Newcastle United’s global era has truly begun