Newcastle United supporters have last laugh as Everton suffer howler

Newcastle United fans can now rest easy knowing their beloved club has struck a lucrative deal with Adidas, ending their contentious £5 million-a-year partnership with Castore. This move, effective from the current season, marks a significant return to the German sportswear giant that previously partnered with Newcastle from 1995 to 2010.

The decision to cut ties with Castore, a British sports manufacturer, came after numerous complaints from fans regarding the quality and availability of the kits.

Newcastle United’s management, inheriting the Castore deal from former owner Mike Ashley, chose to terminate the agreement early to secure a more favorable and reliable partnership with Adidas.

The excitement surrounding Adidas’ return was palpable, with hundreds of Newcastle supporters queuing outside St James’ Park on June 7 to get their hands on the new home shirt. According to The Telegraph, this enthusiastic response highlights the positive reception of Adidas’ comeback among the fanbase, eager for a fresh start with a brand they trust.

Castore, despite their high-profile contracts with the England cricket team and Rangers, faced significant backlash due to quality control issues. These concerns were not isolated to Newcastle alone.

For instance, during Everton’s pre-season match against Sligo Rovers, footage showed the club’s badge falling off Idrissa Gueye’s jersey. This incident, occurring just after Everton inked a £20 million-per-season deal with Castore, further highlighted the manufacturer’s reliability issues.

Newcastle fans, having endured similar issues, were quick to mock Everton’s plight on social media. One fan humorously suggested that a fake jersey from the market would offer better quality than the real one, while another pointed out how Everton’s situation was emblematic of their recent struggles in the Premier League.

While Newcastle has yet to unveil their away and third kits for the 2024-25 season, the anticipation remains high. The shift to Adidas promises not only improved quality but also a nod to the club’s successful past.

Fans and players alike are looking forward to this new chapter, hoping it brings better fortunes both on and off the pitch.

Newcastle United’s decision to switch from Castore to Adidas reflects a strategic move aimed at enhancing the club’s image and ensuring better quality merchandise for its supporters. This partnership is not just about kit quality but also about aligning with a brand that resonates with the club’s history and ambitions.

As the new season unfolds, the collaboration with Adidas is expected to bring renewed energy and optimism to St James’ Park.