Newcastle United fans are eagerly awaiting the official unveiling of next season’s kit, marking the start of a lucrative £40 million per year deal with Adidas. This new partnership is set to begin this year, with the home shirt expected to be released on June 7.
Adidas previously supplied Newcastle United’s kits from 1995 to 2010, creating some of the club’s most memorable jerseys. The German sports giant is making a comeback, replacing Castore, who had been the manufacturer since 2021. Issues with Castore’s kit quality and customer service, coupled with a modest £5 million per year contract, led to the decision to switch back to Adidas.
Ahead of the launch, a temporary Adidas shop is being set up outside St James’ Park. The new kit will also be available at the official club store and JD Sports, although the design has yet to be officially announced.
Social media is abuzz with speculation about the new kit’s design. One fan account claims to have revealed the new jersey, allegedly confirmed by multiple sources, which bears a resemblance to the 2001-03 shirt.
However, reactions among fans have been mixed. Some are disappointed with the design, feeling it falls short of expectations. One fan commented, “Underwhelming is the perfect word to describe it. But in reality, that’s all it could ever have looked like.” Another fan criticized the concept, wishing Adidas had drawn inspiration from the 1995-96 ‘button shirt’, which holds nostalgic value for many supporters.
NewcastleWorld reports that the leaked image closely matches the actual design set to be unveiled next month. Additionally, sources confirm that the Magpies will abandon the red numbers introduced by Puma in 2017, opting for a new look that aligns more closely with the club’s traditional aesthetics.
What to Expect from the New Kit
The anticipation surrounding the new Adidas kit is palpable. Fans are eager to see how Adidas will blend modern design elements with the club’s rich history. The new partnership promises not only financial benefits but also a return to a brand that has a significant place in Newcastle United’s heritage.
As the June 7 release date approaches, supporters will be watching closely to see if the new kit lives up to the legacy of past Adidas designs. Whether it sparks excitement or controversy, the unveiling of the new kit is sure to be a major event for Newcastle United fans worldwide.
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