Newcastle United release ‘carefully-worded’ statement after £58M PSR boost

Darren Eales has reassured Newcastle United supporters that the club will carefully assess ticket pricing for the upcoming season, ensuring a balanced approach that considers both financial sustainability and fan accessibility.

The Newcastle United Supporters Trust (NUST) recently called on the club to freeze ticket prices ahead of the 2025-26 campaign, aligning with the broader #StopExploitingLoyalty movement launched by the Football Supporters Association.

This growing national campaign reflects widespread concerns about the rising cost of attending Premier League matches, with Newcastle having already implemented consecutive five percent season ticket price increases over the past two years.

The club is expected to report matchday revenues of £57.5 million for the 2023-24 season, marking a substantial 51.7 percent increase from the previous year. While the financial boost primarily stems from the club’s participation in the Champions League, ticket price adjustments have also played a role in this revenue growth.

In response to NUST’s concerns, Eales issued a statement acknowledging the importance of Newcastle’s passionate fanbase while stopping short of committing to a price freeze for the next season. His response emphasized the club’s ongoing efforts to maintain affordability while balancing financial obligations under the Premier League’s Profit and Sustainability Rules (PSR).

Eales praised Newcastle’s loyal supporters, recognizing their invaluable contribution to the club’s unique identity. He reiterated the club’s commitment to fostering strong connections with fans worldwide, ensuring as many people as possible can experience matchdays at St. James’ Park.

Simultaneously, he underscored the necessity of building competitive teams by investing in player development and securing top talent amid fierce global competition. Given the constraints of PSR regulations, Newcastle continues to focus on expanding its commercial income to support its long-term ambitions while enhancing the matchday experience for supporters.

Addressing ticket affordability, Eales stressed the club’s responsibility to strike the right balance between financial growth and accessibility. Newcastle consistently benchmarks its pricing against other Premier League clubs and entertainment events, ensuring competitive rates.

Notably, the club currently offers the cheapest entry-level adult season ticket in the league, demonstrating an effort to accommodate a broad range of supporters. Additionally, he expressed appreciation for the positive feedback regarding cup ticket pricing, highlighting how these initiatives have enabled more fans to attend matches at St. James’ Park despite overwhelming demand for Premier League fixtures.

While the final decision on ticket pricing for the 2025-26 season has yet to be made, Eales reassured supporters that the club would continue applying a meticulous approach to ensure fair pricing. He acknowledged the complexities involved in maintaining financial stability while keeping football accessible to loyal fans.

His statement concluded with gratitude toward NUST and its members, recognizing their dedication to Newcastle United. He also expressed anticipation for future discussions with the Fan Advisory Board, reinforcing the club’s commitment to engaging with supporters on key issues.

As Newcastle United navigates financial challenges and ambitious growth plans, ticket pricing remains a critical topic for both the club and its fanbase. While no definitive commitment to a price freeze has been made, Eales’ response signals a willingness to balance commercial success with fan accessibility.

The ongoing dialogue between the club and supporters will be crucial in shaping a pricing strategy that aligns with Newcastle’s aspirations while preserving the deep connection between the team and its passionate following.