Newcastle and Aston Villa in picture as club ask ‘ridiculous fee’ of €90m

As the summer transfer window enters its final, frantic days, the future of Chelsea striker Nicolas Jackson is becoming one of the most talked-about stories.

The Senegal international has attracted attention from some of Europe’s most ambitious clubs, but any move for him is being complicated by Chelsea’s firm asking price—a figure that many are calling unrealistic.

According to reports from Germany, Bayern Munich have emerged as serious contenders for Jackson’s signature.

The Bundesliga giants are searching for attacking reinforcements and see the Chelsea forward as a potential solution. Interestingly, it’s been suggested that Bayern have already reached a personal agreement with the player, indicating his openness to a new challenge.

However, the German club is only interested in a loan deal, while Chelsea are holding out for a permanent sale. This difference in approach has created a clear stumbling block.

What makes the situation even more intriguing is the involvement of two Premier League clubs: Aston Villa and Newcastle United. Both have been credited with a firm interest in Jackson, though neither has yet made a formal move.

Their hesitation is understandable. Chelsea have placed a €90 million price tag on the player—a figure described in some quarters as “ridiculous” given that Jackson is still relatively unproven over a full season in English football.

For clubs like Villa and Newcastle, that kind of investment represents a significant risk. While both are backed by ambitious owners willing to spend, they also operate with a clear sense of value and long-term planning.

Paying such a high fee for a player who may still need time to adapt doesn’t align with their usual transfer strategy. Instead, they are more likely to monitor the situation, hoping that Chelsea’s demands might soften as the deadline draws nearer.

The player’s agent has done little to quiet the speculation. When asked about his client’s future, he mentioned that there are “many options” across England, Germany, and Italy, and that a decision would be made soon.

This kind of comment is typical in the transfer market—a way of maintaining leverage and keeping interested parties engaged. But it also confirms that Jackson is considering his choices carefully.

For Chelsea, the dilemma is clear. The club invested heavily in Jackson just last summer, and despite some promising moments, he hasn’t yet fully cemented himself as the undisputed first-choice striker.

A permanent sale at €90 million would represent excellent business from a financial perspective, but it would also leave the team short of options up front unless a replacement is lined up.

As things stand, it feels like a game of high-stakes poker. Bayern want a loan, Villa and Newcastle are interested but not at that price, and Chelsea are holding firm.

Something will have to give before the window closes. Whether that means Chelsea lowering their demands, a club meeting them, or Jackson staying put for now, remains to be seen. One thing is certain: the coming days will be decisive for all involved.