Liverpool make huge announcement – Newcastle United to follow?

Liverpool FC has confirmed it will freeze general admission and season ticket prices for the 2025-26 season. This decision follows extensive engagement with the club’s Supporters Board, whose significant contributions played a crucial role in the discussions.

The club remains committed to maintaining affordable access for its fans, even amidst rising costs associated with matchday operations and football-related expenses.

Junior tickets will remain at £9 for the 10th consecutive season, mirroring the price of local tickets available to fans with a Liverpool postcode since the 2016-17 season.

This continued price freeze reflects the club’s dedication to ensuring younger and local supporters can attend matches at an affordable rate, fostering a strong connection between the community and the team.

Despite financial pressures, Liverpool has prioritized fan engagement and affordability. Last October, the club surveyed 500,000 supporters using its ticketing database to better understand their concerns and preferences.

Over 62,000 fans responded, with the majority highlighting ticket access and the online purchasing process as their main concerns. This feedback has prompted the club to initiate discussions with the Supporters Board to develop ticketing policy changes aimed at addressing these issues in the upcoming seasons.

These forthcoming changes will align with Liverpool’s updated ticketing principles, created in collaboration with the Supporters Board. The principles emphasize making ticket access more equitable while recognizing fan loyalty.

They also stress the importance of transparent data usage, safeguarding against ticket misuse, and adopting a long-term pricing strategy to balance affordability and operational sustainability.

Liverpool’s dedication to meaningful fan engagement demonstrates a proactive approach to enhancing the overall ticketing experience. The club has acknowledged the concerns raised by its supporters and is working towards solutions that address access challenges while maintaining affordability for its loyal fan base.

The renewal period for general admission season tickets for the 2025-26 season will begin in March, with further details to be shared with season ticket holders in the coming months.

This decision underscores Liverpool FC’s commitment to balancing the financial realities of running a world-class football club with the need to preserve its connection to its fans, ensuring that the matchday experience remains accessible to as many supporters as possible.