Newcastle United are preparing for a major moment in their modern era as discussions over a potential new club crest continue to take shape.
The club’s leadership has now reviewed several redesigned versions of the famous badge, which could soon become the next symbol worn proudly on black-and-white shirts.
Although nothing has been finalized yet, the excitement around what insiders are calling the “potential new crest” is growing and the decision date has now been penciled in for the near future.
The club’s current crest has been part of Newcastle’s identity since 1988. For over three decades, it has appeared across shirts, merchandise, and even the walls of St James’ Park.
To change it would be a huge operation every sign, logo, and design around the club would need to be replaced. But Newcastle’s owners believe the time is right to modernize while still honoring the history and traditions that make the badge so special to supporters.
Earlier this year, the club officially confirmed plans to review the crest as part of a wider effort to refresh the brand and create a consistent identity that aligns with Newcastle’s future ambitions.
With the partnership with Adidas already inspiring a wave of nostalgia and pride among fans, the club is keen to ensure any redesign complements future kits and merchandise.
However, officials have made it clear that no final decision will be made without consulting supporters and the badge will not change until fans have given their approval.
Fan involvement is at the heart of the process. Surveys conducted during the first phase of consultation showed overwhelming support for keeping the key elements of the current crest intact, with 84% of fans saying they want its traditional features preserved.
This feedback has guided the designers as they develop updated versions that retain the soul of the original while giving it a fresh, modern touch.
At a recent Fan Advisory Board meeting, Newcastle’s chief commercial officer, Peter Silverstone, provided an update on how things are progressing.
He revealed that new versions of the crest were reviewed by the club’s leadership last Friday and have since been shared with ownership. These designs will eventually be presented to the Fan Advisory Board for feedback before a final fan vote takes place.
The timeline for introducing the new crest has also been discussed. If all goes according to plan, the earliest supporters could see it featured on official club kits would be the 2027/28 season.
That means there is still plenty of time for fans to have their say and for the club to perfect the design before anything becomes official. Silverstone stressed that there is “no urgency” to rush the process, as the goal is to get it absolutely right rather than to meet any external deadlines.
He also confirmed that a wider brand strategy is being developed and is expected to launch in early 2026. This initiative will go beyond the crest itself, focusing on how Newcastle United present their identity globally, both on and off the pitch.
The Fan Advisory Board will continue to receive updates and play an important role in shaping how the club’s brand evolves in the coming years.
When asked if there was any contractual pressure from Adidas to complete the redesign sooner, Silverstone clarified that there isn’t. The club is under no obligation to present a new badge by a specific date the only requirement is to meet printing deadlines once a decision is made.
This allows Newcastle to take a measured approach, ensuring that whatever design is chosen truly represents the club’s values, history, and future aspirations.
For supporters, the crest is far more than just a logo. It’s a symbol of pride, passion, and community something generations have stood behind through every triumph and heartbreak.
Changing it is no small matter, and Newcastle United’s careful approach shows they understand exactly what it means to the city and its people.
As things stand, the process is still in motion, with the next big step being the fan vote that will ultimately determine the future look of the club’s badge.
For now, all eyes remain on St James’ Park as Newcastle United prepare to balance tradition with progress ensuring that the next chapter in their story is one that both honors the past and embraces the future.
