Newcastle United continue to push forward both on and off the pitch, and their latest commercial move has stirred plenty of excitement among fans.
The Magpies’ partnership with Adidas has already delivered huge success since their reunion, and now, the club has added another nostalgic twist to the story with former Newcastle hero Laurent Robert stepping back into the spotlight at St James’ Park.
The French winger, known for his thunderous left foot and flair during his time with Newcastle, has returned in a new role as part of Adidas’ latest promotional campaign.
Robert features alongside current star Anthony Gordon in images for the upcoming SPZL F.C. range, a limited-edition release that celebrates the club’s proud history.
This collaboration continues the impressive revival of Newcastle’s classic identity, blending the energy of today’s team with the spirit of past eras.
The SPZL F.C. collection carries a strong sense of heritage. Each item proudly features the 1976–1983 club crest, a design cherished by fans that includes the iconic Magpie, the castle, and the River Tyne.
This was the badge once worn by Newcastle greats such as Kevin Keegan, Chris Waddle, and Peter Beardsley players who defined a generation. Bringing that crest back is a powerful reminder of the club’s roots and its connection to the community.
The new range will officially go on sale from 5:30pm on Thursday, October 16, and will be available exclusively at the Official Club Store at St James’ Park.
Supporters attending the event will get a special treat an appearance from club legend Shay Given, who will meet fans and celebrate the launch. Early arrivals will also receive a free Newcastle United SPZL F.C. gift, adding even more excitement to the event.
The success of Newcastle’s partnership with Adidas cannot be overstated. Since the iconic brand’s return last summer, the collaboration has delivered remarkable financial and fan engagement results.
The “terrace icons” range featuring classic drill tops, t-shirts, and tracksuits embroidered with 1980s crests has sold out quickly, proving that supporters have a deep appreciation for the club’s heritage.
With shirt sales soaring and special collections selling rapidly, the club’s commercial revenues are set for another major rise. Former CEO Darren Eales recently confirmed that Newcastle’s financial transformation has been extraordinary.
Speaking before his departure, he proudly revealed that club revenues had grown from £140 million in 2021 to an estimated £400 million for the coming season a leap powered by Champions League qualification and booming merchandise success.
Commercial chief Peter Silverstone also praised the partnership last year, describing it as a vital step in reuniting the club’s past and present.
He noted that Adidas and Newcastle are working closely to reintroduce “iconic pieces” that resonate with both long-time supporters and new generations of fans.
Thursday’s launch is expected to draw huge crowds, with the club reminding fans that stock will be available on a first-come, first-served basis. For those unable to attend in person, the new SPZL F.C. range will also be available to purchase online from 9am on Friday, October 17.
Newcastle’s blend of nostalgia, ambition, and modern branding continues to pay off handsomely.
The return of Laurent Robert, the revival of classic crests, and the powerful connection with Adidas show that the Magpies are not just looking to the future they’re proudly celebrating where they came from.
It’s an exciting era at St James’ Park, one that honours history while embracing the momentum of a club on the rise.
